Third place at the 2022 Paris Fair
From April 28 to May 9, 2022, Perdième had the chance to participate in the Paris Fair , organized on the Paris Expo Porte de Versailles site. Twelve colorful and emotional days! It was an opportunity for us to meet our customers, loyal fans of pretty Perdième lingerie , to attract new ones, and to collect the opinions and kind comments of a mixed and multi-generational audience. Here we give you an overview of this incredible adventure.
What is the Paris Fair?
After two years of absence, the Paris Fair returned in 2022 for its 116th edition. This exhibition is considered the largest exhibition in Europe in the field of home and habitat. It is a vast exhibition space, where you can travel around the world, thanks to the delectable exotic flavors offered on the numerous stands dedicated to gastronomy. Innovation is in the spotlight, with the famous Lépine competition which rewards everyday inventions, and the village of French creations and innovations, where Perdième had its stand for the event.
The Perdième experience at the Fair
Perdième had the privilege of exhibiting its range of menstrual and classic underwear at the Paris Fair 2022. We were located in hall 2, among the stands of the Start-up boost program, which brought together all the young startups French women present at the show.
We were thus able to interact with other French brands, involved like us in more reasonable and eco-responsible consumption. Special mention to the brands No Beauty , no gender cosmetics , and Iko&Nott, pretty responsible sneakers , with which we are already planning to set up partnerships at the start of the 2022 school year.
In addition, what a chance to physically meet our customers! We were able to answer all questions, resolve doubts regarding menstrual lingerie and share our personal experiences. Overall, those who were already fans of this type of menstrual protection unanimously agreed that period panties had completely changed the way they experience their cycles. It was also really rewarding to introduce certain clients to the use of menstrual panties to replace disposable sanitary protection. We were able to reassure them, even though they were afraid to get started, due to lack of confidence or following bad past experiences. We have no doubt that they will be fully satisfied!
It is true that by being sold on a digital platform, our lingerie does not benefit from the traditional boutique experience. Being able to touch the lace and test our underwear directly in the fitting room therefore contributed to the enthusiasm for our stand. In total, more than 500 menstrual panties were sold and 300 customers were totally won over!
Concerning our stand, we had the pleasure of welcoming our community there of course, but we also had the chance to receive public figures like the mayor of Paris, Ms. Anne Hidalgo, or the famous participant of Koh Lanta Claude Dartois. Noting their involvement and interest in Perdième’s approach sincerely and deeply delighted us. This proves that issues of female intimacy and hygiene are more relevant than ever and that taboos are being broken.
We are really happy to have participated in this edition, a first for us! It was really an opportunity to discover more about our customers and to discuss with them their expectations and wishes for Perdième. We were thus able to reveal and see the excitement surrounding the upcoming arrival of our future menstrual swimsuit . We therefore advise you to follow our news closely if you want to be kept informed.
Thanks again to Comexposium and the Paris Fair without whom this experience could not have taken place. We can't wait to see you at the 2022 Autumn Fair!